Tell people an effective water purifier sales approach Published: at 13:06 on May 24, 2016 Hits: 8
similar to water pollution common in the news in recent years, surface water pollution, groundwater exceeded, pipeline aging and other issues, is already commonplace, consumers are left unchecked wait and see, then indifference. From the media to educate the public, combined with the water purifier many manufacturers propaganda, the importance of healthy drinking water consumers already have in-depth understanding of the efficacy of the water purifier has been recognized. Water purifier sales outlets from appliance stores, building materials stores, specialty stores, will buy, marketing meetings, community activities as well as the electricity supplier, electricity and other basic purchase has been fully covered, water purifier importance and essential household has no need to educate consumers. To buy your brand recognized by consumers of water purification products, use some method of intimidation is probably not very effective, but there are ways to still be worth advocacy, 2020-06-05 share with you, hope you can give a little help practitioners .
First, the education marketing does not work in a very long period of time, sales of water purifiers still focus on education, the number of years I engaged in marketing, has been a dream is not complete, then it is for sale assessment index of personnel to conduct a thorough change in order to meet the requirements of the KPI. From the past back to how much money you have on hand to assess how much a user changes, may make the brands market share fundamental change. Past cases still to come is still happening is a single page or a variety of media, allowing the customer to see the seriousness of water pollution around, what biological pollution, living pollution, chemical pollution, the water inside will tell you what are the pollutants , which cause cancer, what what kind of disease and other words of intimidation generated. Either way is to drink water from clean water to boil tap water, then bottled water depth analysis, the previous way of drinking water are what drawbacks. Such intimidation of the story, and so forth. An investigation proved that in any terminal, 90% of the customers know the existing problems related to water, but also ready to buy water purifier. The case when the author himself in water purification in the 2010 period is completely earth-shaking changes, then, to make a consumer to buy a water purifier, in addition to the Purchasing Guide to talk about more than one hour, the consumer will be traveled several surrounding stores. Now consumer awareness is completely different. That water purification industry in the development of, The level of consumer awareness is rising, when the consumer before entering the store have already agreed to the basic effectiveness of the product, ready to buy a water purifier Purchasing Guide customers unique needs for personnel structure, water quality, life in-depth understanding of the characteristics and the characteristics of the customer, be introduced for the style. That is diagnostic sales, which is the latest and most effective way of water purifier sales!
Second, the tailored purifier sales staff under the circumstances can not be a simple shopping guide, and not only the sales staff, the current water purifier sales staff should strive to "water purification sales engineer" to cultivate and exercise, and this is the feeling of the author in recent years. Water purification different from ordinary consumer goods, there is no access to services at the time, also remains a semi-finished product is not, so let the sales staff to become sales engineers, service function is to directly place. Of course, return to the sale itself, we should first think consumers themselves a few questions: 1) there is no difference between the cabinets and cupboards for equipment needs 2) the difference between new homes and existing homes on the equipment needs 3) 2 and 10th floors of?? 4 distinguish the difference between the needs of equipment?) of the hotel and home equipment? 5) What equipment at home have a bath?
different mounting positions, different habits, different uses, different houses for water purification Its varying requirements. 1, where to live a good salesperson, first of all water-related knowledge to understand clearly. Also a city, different quality of different water, different water quality will require different water equipment, so first of all you need to know is the customer lives. But behind this, salespeople need for city water distribution, water quality, pipe networks more familiar. Then surgery, for example: "XX there have" a small four "five water plants, water works are stone, Shiyuan, Baimiao water, Dongzhou water and well water plant, water plant out each water and plumbings not the same as the new Eastern Dongzhou water quality is like a lot of water, to be used year after Liu Bay water use is water diversion of water, different water quality to use different water purifier, you who lives where "2, floor structure:? high-rise buildings are in the secondary water, secondary water pollution is more serious. Different floors, it creates different needs. Customers who live in the 6th floor above:? 10th floor ah You really would choose a house, 10th floor light particularly well. But on the 6th floor have more than secondary pressurized water, roof water tanks generally do not take care of the property, the bacteria will be more. More customers are buying, 6th FloorRO water, the better. Customers who live in the 6th floor the following:? 3 floor ah my family live in the 3rd floor, do not waste time waiting for the elevator, you want to completely descaling or 70% in addition to scale if needed to completely remove scale, bathing respect the choice of water softeners, if? need drinking water, you can choose reverse osmosis water. 3, need to diagnose the content as well as: 1) the progress of renovation: water and electricity have been laid, water and electricity unpaved, the cabinet has been installed, the cabinet is not installed 2) Where installed: Wall, under cupboard (big sink, cabinet panel material, whether or not there is soap liquid hole) 3) habits: love tea, drink coffee, love baths, etc. 4) family members: the elderly, children, and so the total number of 5) Housing construction: 1 kitchens; 1 kitchens; kitchen from the bathroom nearly; toilet far away from the kitchen. Diagnostic system and then tell the customer the most suitable for your needs water purifier
Third, establish selection criteria for core water purifier that filters, how to choose their own filters, filter what is the best combination the need to help customers establish selection criteria such as the choice of standard PP cotton filter: 123 rule. 1 weigh: weigh Weight: 2 with: hard knock, with the blisters 3 See: look at technology, see the color, for example see the brand, then surgery: 1, to the Process: PP cotton, there are two processes, one is meltblown A It is a wire wound. Look, the meltblown type, high temperature melting, then rotate 360 鈥嬧€嬄?with high temperature air gun pressed together, outside embossed, polyethylene sewage holes are formed, high-precision, filter pore size of the same inside and outside, to give a fine filter, full protection under a filter. Such a wire wound, wire wound up one level, you see a tear fall gently layer, mesh large, uneven density is low, the filtering effect is poor, a filter life will be under cut short. 2, see color: It is the customers home two down for the filter, you see a wire wound from outside to inside are all yellow sediment, meltblown sediment gathered in the main external gather dirt holes in the outer yellow white, sand and pat it out, easy to clean, life is a wire wound twice. 3, look at the brand: the current water purifier brand or to thousands of dollars, many big brands, if consumers see the brand, we must identify the brand of service, service standards, complete network, is trustworthy.
home water purifier sales method, water purifier sales skills to learn and use, remain the same, shipping is a good way to sell, good tips! I hope the above sales methods and case studies can help your sales.
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