As peoples living standards improve health and environmental awareness, with particular attention to water security, making todays water purification industry by more and more attention, water purification industry are also a number of investment optimistic about business, our water purifier industry has also been rapid development.
However, geese, water purifier into the domestic market more than two decades, the urban share for less than 10%. So, what factors led to this phenomenon to look at the survey summary report:?
1 Do not know
As we engaged in water purification market work, all the time collecting on water information and contact with contaminated people concerned about water pollution, water pollution feel ourselves very seriously indeed, badly in need of water purification equipment. But not in this circle of people there are a lot of people do not know that water pollution has affected his own.
We have to be in a capital city of a questionnaire, which asked whether the question is to know our tap water is contaminated and affect our health, the result is that 90% of young people, 70% middle-aged, 50% of civil servants, 40% of the relatively successful people do not know the answer.
This shows that the water purifier market there are two circles, one for those of us engaged in the work of the water purifier market, to understand more clearly the water pollution, is above a crowd consisting mainly of another circle, most do not We know water pollution.
2 feel or habit
habit 1: Most people retain confidence in tap water, tap water and thought now as thirty years ago, although its not.
habit 2: Most people still boil water to drink as the best guarantee of health, despite heavy metal inside, organic pollution can not be solved by a boil.
habit is very stubborn, not half past one will be able to solve, unless many of the major diseases associated with water pollution occurred in a certain period in the future.
is serious about healthy person is bound to pay attention to water pollution damage to human body, these people are now the main consumer market of water purification equipment Army, probably accounting for less than 5% of the population.
Most people do not look into the matter, the core factor is in addition to the above two reasonsIn addition, in fact, drink tap water now tomorrow, day after tomorrow, or next year will not be born what disease, recessive, the impact of the lag is not listed their everyday thinking consideration.
is not health concerns led them to temporarily would not consider buying a water purification equipment.
trouble 1: market too many products, counterfeiting and more, all puff, difficult to choose.
trouble 2: Installation requires certain conditions, but also to the long-term after-sales professionals, often in trouble, think of this thing, it pushed back.
trouble 3: poor performance, broke down, nobody accident, the end of the century there are many water purifier manufacturers, distributors sell the equipment to the emergence of these problems, pits a group of people, since there are a huge negative impact, causing trouble thinking of mistrust.
practitioners unprofessional, untrained professional and systematic, mostly sales discourse provided by the manufacturer, all the rhetoric around their products are to expand, which has led the sales process and some do not know, some exaggerated, consumers feel not objective, find it hard to believe what you say, finally, simply do not buy.
Xiao Bian concluded that consumers need to have an objective, professional information sources and platforms. This is most lacking at this stage water purifier market stuff, if you have the ability to provide customers with this knowledge, customers will choose to believe you, have trust, sales will naturally produce.
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