In the process of water purifier brand investment companies, the manufacturers usually Dui water purification agents to assess the strength of the franchisee, and then to the selection. But with the change in investment philosophy, water purification agents franchisee Dui water purifier brand of choice has changed, they are more willing to cooperate with enterprises with development potential, this change in focus, but also for water purification business and the franchisee relationship constitutes a two-way choice, that is, water purifiers companies choose the strength of the agents, the agents choose development potential of the water purifier business, and ultimately achieve mutual benefits.
water purifier business investment vision has changed fundamentally
water purifier companies want to expand market reach, occupy a larger market rate, must be achieved through investment approach. In the past, water purifier business investment need to have detailed user information, such as how the agents of economic strength, not have their own stores, did the number of brand agency, store area size, etc., as an agent eligibility assessment indicators, such an outcome would cause water purifier enterprise control over these dealers are greatly reduced.
But now the water purifier business perspective has been a major change occurred. "We selected the dealer, the first thing to see is whether they are consistent with the concept of water purifier business, whether they are highly recognized corporate culture and product, to talk about the price of a growing number of dealers are not net considered within the scope of the water enterprise, companies are more inclined to choose a united front with their dealers. "
agents perspective is changing
agents happened changes tend to universalize the past, most of the water purifier water purifier agent only concerned with enterprise size, visibility, and large enterprises has become a favorite of the agents, but because of market saturation, the results so that we deeply fallen short of expectations.
changes in the market so that the agent is even more sensible in the process Dui purifier companies selected, they gradually became aware of the risks, so the choice of target also shifted. Now select agents in the water purifier business, it does not put the other side of the policy in the first place, but tend to be more in the rapid development of enterprises. While the policy will affect the subsequent development, but companies in development and allow agents to see hope, and product quality and after-sales service has become the basis for options.
visible, while the social and economic changes, peoples entrepreneurial thinking has also undergone a fundamental shift. Water purifier business want to win the market to hold the event more smoothly or investment, you need to develop a series of development strategies, franchisee see hope; while enterprises should also share resources with agents, a real win-win situation.
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