Water purification industry is growing, more and more people are choosing to do water purifier to join the project. Recently the frequent incidents of domestic water pollution, demand for water purifier at an alarming momentum rising. This hot market, would no doubt make the water purifier franchisees who won a huge profit. However, in this high-spirited team, there will be losers. They pass and interests, do nothing. This frustration and sadness behind is an important reason, a big reason is that they did not initially choose to join a good brand. I found that in the choice of the water purifier brand, a lot of inexperienced franchisees often one-sided conclusions:
Many novice franchisees always think advertising is the first criterion for judging the potential of the brand, it is not. Advertising is only a part of the marketing process, the purpose is to create a momentum. Without the backing of excellent quality products, this momentum can only be made temporary. Many investors joined in the consultation will be too concerned about the presence or absence of significant advertising business, and thus determine water purifier brand development scale. Indeed, advertising can highlight the strength of enterprises, but, if there is no product quality and reputation in the first place, a brands momentum built up louder, it is also a paper tiger, this brand is no development potential.
has a vision of development of the franchisee, often from many consider a water purifier brand brand quality. A good brand should have its own production lines, we have dreams of marketing strategy, and has been recognized by the market, favored by consumers.
In addition to the brand may produce one-sided understanding of water purifier franchisees will also be unable to withstand the temptation of low prices. Water purifier market is not yet mature, some companies are not products and technical efforts, simply at low prices as a means of competition, or to "marketing services", "free trial" and other so-called innovative model to promote their products. In fact, the core water purifier water purification effect is only really solve the problem of water pollution in order recognized and accepted by consumers. Therefore, investors should choose companies with core products and technology to master the core technology to the fierce competition in the market, but also have the vitality of the brand of sustainable development.
for a water purifier brand, the first important thing is the quality, the second most important is the clever and sincere business strategy, water purifiers to join should fancy most is these two points, only hold both rigid criteria used to selectBrand in order to open the road to profitability.
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