In recent years, with the change in consumer attitudes and improve peoples living standards, water purifier also gradually into peoples vision. But along with the flow of information faster, water purifier marketing tools, strategies change needs to occur in order to promote and increase market share.
rational consumption of water purifiers become mainstream marketing tactics need to change (Photo from Internet)
in the fast-growing market volume environments, the upstream industry number of chain also expansion. The number of dealers increasing the number of water purification plants, new entrants to the industry, we will not let you and I, respectively, to carry out large-scale investment promotion and promotion of the ground.
On the one hand, the large number of information campaigns to promote the understanding of water purifier in everyones ideas, on the other hand, few really have the brand strength of the manufacturers, brands and more. No-name disrupt the market mislead consumers frequent. Currently water purifier brand dealers in the selection process, the need to know more about the brands multi-angle information to enable long-term development.
In addition, according to consumer trends in recent years, consumption of more than 2500 water purifier continues to grow, indicating that consumers are rational consumption, not alone pursuit of low prices, more consideration is the product of usefulness.
is currently active in Chinas domestic water purifier brand can be roughly divided into several types, foreign Eaux, foreign integrated enterprise, domestic appliance brands, domestic cross-industry enterprises, domestic wholesale business.
focus on foreign water companies in the field of water treatment, general grasp core technology strength, in promoting globalization, with the technical assistance output, quickly occupy the high ground of the local market, such as the Andean water purification system in Germany , the worlds water purification technology core units.
abroad comprehensive enterprise with the advantage of brand awareness, promote their own products. The disadvantage is generally short product lines, it is difficult to meet the needs of most customers. Product price is not high, an insufficient amount of the subsequent growth of the dealer.
domestic appliance brand, similar to the United States, Patio. With the popularity of home appliances dealer network and channels, can promote their products faster. But the quality basin in general, the lack of core technology or materials, quality stability is not strong, leakage, low salt rejection time frequently.
domestic wholesale business, mainly short-term interests. Poor product quality,Users of high-risk, low purchase cost, high maintenance costs, one-shot deal. This group of small workshop the company is the largest number, but also the negative impact of large enterprises of the industry.
dealers to join in the process of selecting a suitable own characteristics of enterprises. For now, the water purifier in the home context, if we can join the international brands, there are still possibilities. Less water purifier brand, multi-brand, not one oclock to short-term interests, the wrong brand.
consumers choose water purifier, not in order to buy cheaper product prices very low, so there is no filtering effect, and have actually cause secondary pollution, including organic pollution and heavy metal pollution, more harm than good.
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