Throughout the country in recent years, the rise of industry, solar energy to create a legendary development process, quickly became the most profitable industry, but this year with the European and American markets have weighed on Chinas photovoltaic industry, leading to solar suffered heavy losses, with the pace of development considerable water purification industry, although not appear that catch solar industry market situation, but water purifier came all the way to an average growth rate of 43 percent annually, more rapidly into the consumer home, at this stage most brands into large-scale expansion, the market is gradually maturing. But behind the bustling, water purifier industry status quo is still there are many problems that the industry has brought a great resistance, affecting the healthy development of the industry, also causing damage to the interests of the majority of owners vulnerable to consumption during water purifier .
water purifier brand confusion local manufacturers need to redouble their efforts
In fact, disorderly competition purifier industry also revealed a lack of industry self-regulation, water purification industry due to the development time is not long, local brands and lack of industry influence brand, it has not been able to form associations or organizations with a water purifier industry as the main content. Difficult to have the opportunity to communicate with each other between the brand and common development of the industry and something to.
"local manufacturing" has become synonymous with low-grade water purifier
Although the production characteristics of the water purifier product is different from other industries, but not inevitably lead to local manufacturing due to product transportation costs. Meanwhile, generally small scale, poor equipment, the production process of the original level, but in the current market situation, most businesses are reluctant to mention water purifier products, the general emphasis on production at the headquarters or outside. Quan Lu Pei Shijun water purifier market manager admits: "This is a true portrayal of the reality of water purifier industry, after all, relatively few other cities, water purification industry in China is still in the development stage of semi-mature yet." Direction of the local manufacturing "is wrong, because for consumers, water purifier, "local manufacturing" is more in line with consumer demand. "in fact, over the past two decades, China has formed a nearly 3000 brands, but the real strength of the brand, but with only a handful of well-known brands like spring dew, net of the spring, Patio, Angel and cross-brand Midea, Haier, nine positive and so whether it is technically still the size of the gap with international brands such as Fei Oute are still relatively large .
no-name brands flooding the market encircled
came to known as "netWater is the largest production base "Foshan, Yu Quan water purifier, Quan Lu, Angel, Patio, and several have consumer awareness of the brand as well as imported brands Fei Oute outside, the vast majority of consumers do no brand heard water purifier brand strength is to match the varying quality, price, degree of excellence and service, good service, big brand products expensive; relative prices are more affordable and the quality of products and services there is a gap and so on. whether spending power, industry or environment, in particular the difference in consumer attitudes water purifier owners, so many businesses have a hiding something. and a lot of small brands, even the brand-name industry, the impact of the market exacerbated the market share of the brand water purifier.
with the development of the water purifier market has highlighted the "Blue Ocean", Chinas own brand of water purifier in the future development needs to work harder, the only constant innovation, build up their own brand characteristics, values 鈥嬧€媋nd distinctive in order to sail a long journey in this "Blue Ocean" in.
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