In recent years, with the increasing aggravation of water pollution, my countrys demand for water purification equipment go up, so that the water purification industry ushered in the acceleration phase of development. But because there is no uniform national industry standards, consumer awareness of water purifier is not high, so that the water purifier industry was mixed, consumer complaints against the use of cost is also relatively common.
With the gradual change in the concept of clean water, the demand for healthy drinking water is also rapid growth, especially in recent years environmental issues frequently, making the water purifier market ushered in the golden period of development. Publicly available data show that by 2015, water purifier market rate of nearly 70% of rapid expansion. As of September 2016, total sales of 28 billion yuan of water purification equipment, an increase of 19% over the same period last year the growth rate narrowed by 35 percentage points. Considerable development prospects and industry growth, has attracted many enterprises to enter the water purifier market.
with the most simple, conservative approach can be roughly calculated the water purification market potential size: more than 13 million people nationwide, more than 400 million households, according to a minimum of one configuration, product replacement cycle for five years, that is 80 million units a year, an average of 2,000 yuan, that is 160 billion yuan, if coupled with the commercial market, the potential market size will exceed 200 billion yuan. However, while prospects, but in Europe and America and other developed countries and up to 80% of the water purifier penetration rate compared to our current water purifier penetration rate of only between 5% -8%, the utilization rate of the household water purifier less than 2%.
The reason why the gap is so large, and consumer acceptance of low water industry are closely related. Insiders pointed out that the water industry is still in the primary stage of development, product quality is uneven, not much brand-name products, a large number of brand-name trademarks, cottage water purifiers, shoddy products in the market, false advertising, service system is not in place, such as artificially high prices It is widespread. These problems plaguing the development of the water industry. According to relevant statistics, my countrys current water purifier production exceeded one thousand companies, employing more than a million. Our water purification industry in the past few years the market will face a major reshuffle, some small water purifier in the face of market competition in terms of product quality, production lines, water purification and production skills or technological innovation will be difficult.
with the sound water purifier industry standards, systems, and some Wupaiwuzheng water purifier brand will have no place. industryInternal sources, clean water healthy development of the market, the regulatory authorities of the countries need to be more "in place" some, so Wupaiwuzheng water purifier brand no place; also requires enterprises to master the core technology, market demand for R & D to the more environmentally friendly, intelligent, long life, cost-effective development, provide better products and services.
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