water purifier in my country has a vast market, which is now favored by many people. Today, how water purifiers marketing situation? The industry believes that can be analyzed from the market conditions, product conditions and competition.
status of water purifier marketing analysis market there is great potential for development (Photo from Internet)
1. The water purifier market conditions
with the rapid development of the economy, is suffering an unprecedented global water pollution and destruction. Chinas environmental protection department statistics, 82% of the countrys rivers are subject to different degrees of pollution; in our seven major river, the river is not suitable reference source of water is close to 40%; 78% of urban water in the river is not suitable for drinking water sources; about 50% of urban groundwater contamination. In addition to these startling figures only cautionary people to cherish water resources, but also to the rapid development of water purification industry has provided an opportunity. Water purifier in China has developed nearly 10 years and is currently the industry profit margin of 40% - 60%.
2. Water Purifier Product Status
more and more operators felt great prospects water purifier, have added to the water purifier market in the industry in the past, however, the current status of water purification products are:
(1) the production of water purifier manufacturers are some of the many small artisanal business, not professional designers and production equipment, production sites and no formal detection method, there is no sound management practices and marketing system.
(2) water purifier is not very common to buy some compatible accessories in various parts factory to assemble, no guarantee of quality, service is not guaranteed.
(3) Now most manufacturers of consumer demand little research and understanding of the future direction of the industry, water purification products deep enough, so although water purifier products on the market a wide range, but experience and models. And many manufacturers are short-term, not long-term planning and market competitive strategy.
current market factors restricting the development of water purifier is mainly manifested in the following aspects:
water purifier national standards is not perfect, there is no uniform standards to regulate. Product positioning has limitations. Lack of consumer awareness of the water purifier. Uneven product quality, sales management is not standardized. Water purifier core technology inadequate grasp, lack of filter manufacturingUniform standards, to replace the filter of water purifier become a bottleneck for development. Market lacks a strong brand support, publicity and lack of authoritative guidance. Other similar products such as competitive bottled, bottled water, drinking fountains, etc. can not be ignored is also a factor restricting the development of the water purifier.
3. The water purifier market competition
is currently engaged in the production of water purifier manufacturers have more than 1,000, the overall market is still growing, but the water purifier marketing, most manufacturers also the exploratory stage, so the current water purifier market competition is not very intense, there is much room for development. (Source: Nine positive Building Material)
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