saying said:. "Water is the source of human life." However, as criticized in recent years due to the rapid advancement of technology, the residents affected by drinking water sewage plants, so that more and more people began to worry about water quality . As peoples living standards improve, the water purifier so successfully to millions of households; which greatly promoted the development of water purification industry. However, with the industrys Great Leap Forward, water purification industry enterprises uneven market crisis has gradually revealed itself.
According to media to incomplete statistics, search for "water purifier" the key words on Taobao, pop-related products, nearly more than 200 brands, more than 1,000 products . 2017 is monitored 295 brands, more and more involved in the water industry brand, competition is more intense. Brand concentration is increasing online and offline, the line brand concentration higher than the concentration of the online brand, the market will become more intense competition in the line
The PRC the monitoring data show that before 2017, China water purifier market at a rate higher than 65% of rapid expansion, the market size in 2017 reached 22.9 billion yuan. 2018 January to October, total sales of 23.5 billion yuan water purification equipment, up 21%; as of 2019, large-scale water purification equipment is expected to reach 125.1 billion. However, even if the current momentum of rapid development, water purifier penetration rate but in reality is still not optimistic. In the Water veteran Du Tianlong view, "the current market size and penetration of water purifiers is in a state of fusion." In product homogeneity, limited technical difference! There are also many companies serious psychological speculation, part of the product quality, but off. Water purifier market is still lack of uniform mandatory testing standards: "local standards, corporate standards, industry standards and other standards confusion, lack of a unified national standard to regulate the industry, false hype, products of varying quality and other uncommon." [ 123]
According to the "China Sankei Shimbun" reported that strengthen consumer education is also very important. The current consumer is still very shallow water purifiers, including the use of water purifiers and replacement as well as the development of industry standardization outreach is very necessary. Only by allowing consumers to learn the correct choice of water purification equipment, in order to enjoy a healthy life.
In summary, the rapid development of water purification industry along with the market crisis, how to solve the crisis in this series, it is a major test of the various water purifier companies and water purification industries.
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