Beijing PRC, market research Co., Ltd. launched "2016 China water purifier brand and consumer satisfaction survey," the survey questionnaire while online promotion, enrolling a total of 12,613 valid questionnaires were recovered.
survey data show, currently has 79.2% of respondents believe that home drinking water purification needs again; 13.1% of respondents felt could be considered; only 7.7% of respondents saw no need. Thus, we can see clean drinking water has become a required public.
for what reason consumers to buy water purification products? Survey, the purchase of water purification products, a stronger sense of human health and the need to improve the quality of life, three generations of the family is more focused on the elderly and child health. Among them, feel healthy drinking water is a trend, hoping to improve water purifier purchase of respondents accounted for 49.6%; respondents for reasons of protection of children and the elderly health considerations accounted for 19.2% and 14.5%; home just completed renovation, hoping to purchase a water purifier to improve the quality of life of respondents accounted for 8.6%; My friend recommended buying accounted for 6.0%. Thus, in addition to enhance the consumers living standards improve health consciousness has become the main driver of the market development of water purification equipment.
How to choose a product, buy water purification products through what way? When consumers buy, considering most of the top three factors are the water purification effect, brand and after-sales service, accounting for options ratio were 16.6%, 14.4% and 13.9%; secondly in terms of performance products, water filtration technology, water velocity, filter replacement frequency and cost, safety and other factors also become consumers to buy water purification products are considered.
From the point of view channels buy store brands, the electricity supplier channels, home appliance chain, super stores, building materials market selection accounted for 40.9%, respectively, 36.1%, 34.2%, 21.6% and 15.2 %. From the point of view of water purification products to disseminate information channels, word of mouth reports, queries on the Internet, go to the store to see the product is the main way consumers learn water purification product information.
obtained from channel water purification of the product, word of mouth reports, queries, and go to the store to see the product become the main channel of the three major product awareness on the Internet, accounting for 75.8%, respectively, 60.3% and 48.9%.
本文由Open energy water purifier发布于Homepage,转载请注明出处：Water purification effect brand and after-sales svice to mos