growth history of a brand, often reflect the history of the development of an industry. Especially brand, to guide consumption plays an important role. This brand is a sign of a product, but in recent years, due to the advertising hype become routine for major companies, the brands reputation is also facing a severe test. Therefore, it has proposed a remodeling business knowledge quality standards for the water purification industry, this point needs long-term perspective.
competition to brand competition core technology strength
In addition to the current competitive brand competition in the channel, as well as the competitive strength of the brand in technology. Domestic enterprises mainly ism is relatively heavy, the core film products, water pumps, solenoid valves have been procured mainly secondary development based on functional development. At present, thus causing more serious product homogeneity, many dealers choose brands in brands easily strayed into the trap, that is to see more brands.
competition to brand competition overall marketing strength of the
whether assembled or water purifier product R & D strength, we all need to come to the front of consumers. Water purifier in the past experiential marketing, sales prices will be lower in rural areas, regarded as an effective way of marketing. Consumers are still relatively low awareness of water purifier, product knowledge is not quite enough, water purifiers leading brands need to be arranged in the terminal, community activities, rural activities, the more prominent cases and net water quality water filter effect of contrast, emphasis on practicality and hygiene products, increased activity screening and marketing channels of contact area. Do water purifier dealers need to let go of thinking, quick response to market needs, do not follow the thinking of some domestic appliance business to go.
Select brand strength of the manufacturers, choose unique products, unique and innovative ideas on selected channels, so dealers will be able to grow quickly, a slice of the market development.
(Source: Chinese word of mouth network)
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