At present, the development of the emerging trend of globalization, the domestic industries located development and competition so inseparable from the influence of foreign brands. Competitive way domestic water purifier market is still the main stay in the competition for price, promotion and other aspects of the real market with their own core competitiveness of the brand is not much. Production to keep up with international standards, and technology, management, innovation capability is still slow to progress, domestic water purifier companies need to develop their own core competencies.
in the global environment, the core competitiveness of the modern enterprise has been more and more brand and product competitiveness linked together, the relationship between the two is restricted to one another, interdependent, it is Chinas accession to the WTO after the companies must maintain a little sober.
the times of the need to establish the brand core competencies, core competitiveness of enterprises is a key element refers to the survival and development of enterprises, such as some of the technology, skills and management mechanisms. A continuous successful business will have its core competencies, the need to develop this ability, training, and constantly consolidate and update, because even the establishment of a core competitiveness, but also there are still possible collapse.
how to maintain their competitiveness has become an important issue purifier business management. Brand competitiveness is the performance of commercial enterprise competitiveness in the market, it can be said that the competitiveness of enterprises materialized performance.
to build the core competitiveness of the brand, we must first build the water purification industrys competitiveness. Become the core competitiveness of enterprises must be something unique, according to industry experts point of view, that is "not buy", "do not go stealing", "split open", "do not go", "slip away", also That is, water purifiers need to have some core resources such characteristics: there is no commercially available; to have legal protection; own resources and capabilities are complementary; has organized, does not belong to individuals; sustained competitiveness.
brand in some sense also represent the core competitiveness of enterprises, is a unique brand of intangible assets, it has a special value belongs to a certain organization, and corresponding patents and legal protection. Water purifier want in a leading position in the industry, will have to go to improve the core competitiveness of enterprises.
Therefore, the development of enterprises to embark on international water purifier will need to build their own core competencies, only the establishment of core competitiveness of its own brand of water purifier brand to embark early in the development of the countryThe occasion of the road, for their own brand to win a bigger market.
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