In recent years, with the improvement of peoples living standards, health and drinking water has become the focus of consumer concern, thus rendering the water purifier market blowout status, displayed according to the PRC released the first quarter of the water purifier retail market research report the total retail sales of water purification equipment in the first quarter was 48.6 billion yuan, up 58.6%; water purifier market size of 2.7 billion yuan, and maintain the growth rate of 82.5%. From the data, the water purifier market seems to prosperity remains the same, but in fact, the water purifier brand concentration is low, the water purifier market chaos.
water purifier market prosperity gradually improve the quality of harmonized standards in order to give the world (Photo from Internet)
water purifier market crowded difficult to go their own way unification [ 123]
due to the rising consumer demand, to enter the water purifier market, companies like river carp. The latest survey data show that in the course of the development of the water industry in 10 years, China has become one of the worlds water purifier manufacturing center. At present, the market of household water purifier brand over 3500, as well as a large number of companies are trying to enter the water purification industry. Meanwhile, some cabinets, bathroom, home appliance industry brand Yiyu cross-sectoral development. By 2015, domestic water purifier brand has exceeded 4000.
excessive growth of the brand, but also makes the industry chaos. Among them, many billed as "water purifier brand" products running amok on the Internet, many companies unknown tamper with the concept and confuse. But in fact, the market share of these water purifier but no one can stand out in a landslide. An unnamed industry sources, the current water purifier market sales dispersed. Whether it is deep in the water purification industry for many years in old business, or have just recently started to engage in traditional household electrical appliance enterprises in the field of water purification, by virtue of their
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