In recent years, attempts by the new health appliances, water purifiers drinking water is becoming a big family health "artifact"; such a large water purifier no doubt, but why domestic water purifiers will have the potential to no market embarrassing situation? so what is the method to relieve this embarrassment, for people to accept water purifier it?
First, the water purification industry started late, standard imperfect, lack of supervision
market was mixed, mixed products, and often take frequent speculation concepts, such as "ecological water", "activated water" and difficult for consumers to discern. In general, consumers in deciding factor in choosing a water purifier, the brand and the price is in the first place. At present, domestic water purifier brand has more than 4000, most of the production of small and medium enterprises, market concentration is low.
Moreover, because the water purifier is one of two remaining cake home appliances, an annual increase of water purifier business is still rising, many of which are no health documents relating to business, resulting in products of varying quality. In December 2015, the State Administration of Quality Supervision on 27 purifier sampling of enterprises, failed enterprises accounted for nearly half as many as 13. Product quality problems, is a big market hinder the development of the water purifier. Product quality problems, but also in water purification technology is relatively backward, truly independent research and development capabilities, to master the core technology of manufacturing one of the few companies, while foreign brand water purifier water purification technology leader in at least 30 years.
Second, after-sales lag
because, unlike other home appliances water purifiers, can do a sale, the user during use, the need for regular replacement of filters, to avoid secondary pollution. This requires manufacturers have good after-sales service, the majority of domestic manufacturers currently still below standard. In addition, employees professionalism is not high. Part of the water purifier practitioners difficult objective and comprehensive understanding of the industry, but can not effectively guide consumers to purchase awareness and purchasing behavior. Consumer fear of product quality and functionality issues, concerns about after-sales afraid of filter replacement, created a "do not dare want to use with the" embarrassing situation.
Third, the lack of consumer awareness of water purification products
due to lack of understanding of water purifier, often too much attention to brand and price at the time of purchase, use and maintenance issues while ignoring the latter, after use satisfaction is low, consider the role of water purifierLittle. With increasing consumer understanding of water purifier, the demand for water purifiers will be further released. Future, water purification industry towards the needs of technology, centralization, specialization, brand development, uniform quality standards in order to get rid of potential market without the embarrassing situation.
as a product of environment pollution, water purifier is the most effective way to solve the drinking water, in the country in recent years has been rapid development, the traditional home appliances and many businesses have just entered the water purifier industry. For now, the water purifier market low threshold, products of varying quality, water purifiers for industry, to seize the core technology products, do a good job after-sales service quality, as well as maintain their own leadership in order to stand in the market in an invincible position.
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