domestic water purification industry after a long development, market the brand everywhere, competition is particularly fierce. In this context, no one wants to come out on top water purifier enterprise market competition to occupy a favorable position. Of course, in terms of the strategic direction of the current domestic water purifier market is tantamount to price promotions war, however, with the gradual rationalization of the consumer market, the price war has gradually "fall from grace." In response, many industry insiders suggested that the water purifier business through marketing means to achieve the objectives of this development is understandable, but this method is a temporary solution. Has a long-term vision for the development of water purifier business, this is clearly not a permanent solution.
water purifier marketing price war "out of favor" palliatives
First, pay attention to consumer demand in the direction of
consumers to purchase the net water is the first factor to consider is always the quality of the product. Product quality tests, even if the prices were lower, better service, consumers will be difficult. Therefore, product quality is the water purifier business to snatch market share basis, to ensure product quality, high-quality products for consumers, in order to enable enterprises to win at the starting line. The key to ensuring product quality, with quality assurance from raw material to the factory strict management, process control and other aspects of the details.
Second, the brand positioning is the key to development
The reason why consumers willing to spend in the promotion, which is a big reason the natural price. Many water filter companies are only willing to develop high-end market, high price positioning, it is difficult to meet the needs of the mass consumer groups. Indeed, high-end positioning to attract high-end consumers, and there are considerable benefits. But not all brands are able to do high-end market, quality of service and to achieve a high standard, there are many requirements.
Therefore, companies have chosen to locate suitable brand development is the most critical, positioning the market to cater to the environment is suitable. From a consumer point of view, to meet consumer demand, in order to develop suitable products to win more consumers.
Of course, the promotions can be used as a water purifier business pulling one of the effective ways sales, but on the consumer market as the main body of water purifiers, water purification business in the promotion of road should be appropriate for the , excessive and too low is not conducive to the development of enterprises. Water purifiers need a good grasp of consumer demand in the market to make a decision, businesses need to focus on is the squareto.
本文由Open energy water purifier发布于Product Center,转载请注明出处：Water purifier marketing price wa-out of favor-alliatives
关键词： Product Cent