China Building Materials News: Now the water purification industry is heating up, the market is increasingly competitive. Then, water purifier business want to break this level, we need to seize the four competition points.
water purification industry four points competition companies need to grasp (Photo from Internet)
First, the quality of competition
use modern production equipment and management practices, to guarantee product performance, implementation of brand strategy, improve competitiveness and market share. However, many small businesses due to the number of personnel, technology, equipment and other resources are relatively weak, the quality of their products is limited. Affecting the industry as a whole to improve the quality level of products.
Second, technology and service competition
scientific and technological innovation, improve the technical quality of enterprises, enhance the overall quality of products is the only way for sustainable development of enterprises. Many companies develop a sales and after-sales service installation rules in order to compete for customers, expanding the market. However, due to the water purifier itself is difficult to maintain, especially the majority of its sales end-user distributed live in towns and rural users are more dispersed distribution network for manufacturers high maintenance requirements, there are a lot of detailed work needs to continue to improve and strengthen business .
Third, price competition
lower technical barriers and capital barriers to water purification industry, there is a certain profit margin, making a large influx of small investors in the industry, resulting in concentrated industries low-grade, small scale enterprises generally; in particular the number of small businesses operating in the operation of the market is not standardized, shoddy, shoddy work, swimming sales and dumping. Down the entire industry profit margins, adversely affect the development of the industry.
Fourth, the competition for talent
talent to become a powerful resource and capital manufacturer for water purification products innovation and improve efficiency. Enterprises through training and use a variety of talents, including management, technology and marketing personnel, and strive to enhance the core competitiveness of enterprises.
Since the development of water purification industry, from the dozens of brands now developed into the thousands, the water purifier business want to stand out in the fierce competition, we need a good grasp of the above four points.
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