According to related statistics, during the Spring Festival in 2016 overall sales of home water purifier has reached a new height, which indicates that peoples living standards improve and thus began to focus on drinking water safety. Some experts expect 2016 will be the year of the outbreak of large water purification industry, because Chinas current household water purifiers penetration is still relatively low, but the whole society awareness of water purifier has become increasingly clear, in addition to the majority water purifier manufacturers of brand promotion, shopping guide, water purifier 2016 is expected to achieve total sales growth than doubled in 2015 side. However, along with the opportunity to challenge, water purifier manufacturers have to think long-term foothold in the intense market competition, we must take the innovation implemented.
innovation and product quality, increase new product R & D investment
2016 water purifier industry began to take shape, there have been many changes, this change is reflected not only in the industry, also demonstrated outside the industry. The industry, accelerate store expansion, although on the one hand to allow some traditional strong water purifier brand strength further enhanced, but also to a lot of brand new development opportunities; but at the same time, more and more water purifier manufacturers and dealers are beginning to surface [ 123]
on the same phenomenon is particularly tough market, innovation has become the only way manufacturers differentiation strategy of water purifiers. The importance of innovation for water purifier manufacturers self-evident, to ensure product quality is the top priority. 2016, will increase investment in new product research and development, China is committed to building a professional resolve the drinking water problem of the family water purification products, according to local conditions and constantly improve product performance, to provide consumers with the latest cutting-edge technology of home water purifier.
innovative marketing ideas, followed by changes in market demand
As the mainstream water purifier using an iterative population, water purifier consumer habits have begun changing. Young consumers are accustomed to landing computer search purifier information, smart phones began to put on and use a variety of shopping APP software. Dramatic changes in the industry, consumption patterns change, water purification industry also began to follow the adjustment. In order to gain more market share in line with the consumption characteristics of young people.
In the end water purifier market, from basic sales skills training, community activities to expand, to the "Flying Tigers" blasting marketing, sales can bring a variety of means pushed into a new way. In order to keep up with the rhythm of modern consumption, optimizing online media, new media, and even electronic mall, also have to battle.
In summary, in 2016, water purifiers will pay more attention to the nature of work in the process of continuous innovation. In the process, whether it is more diversified consumer demand or changes in product demand, we will be in close connection with the actual situation of innovation, the only way position to be consolidated.
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