The 21st century will be based on brand-dominated era, with the water purifier market homogenization of competition becomes more intense, water purifier branding accordingly become the strategic choice of water purification business management. Strengthen the brand strategy management and operation has become the demand of the times, it has become an important symbol of modernization and maturity of the enterprise.
Since the blue water purifiers well established brand value has been attached great importance to the construction of wells blue water purifier launched a vivid metaphor: Brand like a prism effect occurred in peoples minds, dishes in the minds of customers where the impression is determined by the actual image of the dishes, and dishes characteristic of the brand. Which include not only the characteristic dishes dishes dishes itself also includes elements of marketing, the environment, etc. dishes.
Therefore, the brand can enhance the image of the product, but also can reduce the image of the product. Because the brand has such a powerful force, shaping the brand for an enterprise, an extremely important strategic value. Competitors can copy your product, your brand can not be copied. Because of this, the brand has enduring value in the water purification market.
Looking at the water purification industry, including the recognition and branding to boost up your strength and unique competitive advantages. In addition, the brand essence and positioning accurately convey clearly out is critical. Brands must be clear, forceful and authoritative. If so, in the face of intense competition in the market will certainly hors de combat.
a few questions about the water purifier brand?
First, determine what you are able to offer our customers the most unique things? If you want people to remember your value proposition clearly is the most critical element, creating a brand image is not blurred sounds very simple, but in fact it means that decision-making and implementation amazing insight iron discipline. Well blue water purifier brand positioning is the high-end, smart, stylish, ecological, technological innovation inherent in the wind, has never changed! And in 2014, the new year we gain a new element, that is beautiful, healthy, happy, loving symbol, synonymous with beautiful mother, she is well spokesperson blue water purifiers - Wang Yan. Wang Yan and blue combine well is the best combination, plain and elegant dress she wrapped her family Lan Xin Hui quality, charming features a pale blue demeanor interpretation of the well water purifier brand connotation and noble qualities.
Second, how will this image be passed to the target audience,Preferably Yanxingheyi, to really give something for the customer brand promise. Well because I believe the Blue brand is the quality assurance, so that customers can quickly identify those quality products and services from hundreds of similar products, thus saving them time screening. When the economic downturn, companies tend to be more inclined to reduction rather than increase brand budget. After all, the product is tangible, and it gives brands illusory feeling. Branding is a long process, but the returns are long-term profit growth.
if the lack of consensus within the enterprise for brand strategy, brand strategy will be ominous. If other departments think the brand is only marketing department of one-man show, the worse it is.
brand related to profits, related services help reduce costs, increase revenue and related to the creation of new market demands, water industry market segments - end of the field of water purification, has a new room for growth, the brand is very important, who Watch the brand can operate in the consumers mind, will have inherent advantages, because it relates to the growth of enterprises.
For the modern consumer, buying behavior has far more than simply meet their material needs. If before the decisive factor in the price, then consumers are now consumer demand has been increasingly take into account other factors, such as water purification products are convenient, safe and quality of life pursuit, which makes the importance of the brand has become increasingly prominent .
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