With the improvement of the economic development and peoples living standards, water purification industry into the fast lane of development, from its origins to now, the brand everywhere, and constantly improve product category. With 80,90 after consumer groups grew, water purification products also gradually showing characteristics of "young", the young consumer groups but also to the strong purchasing power of the water purifier business has opened up new markets.
young consumers rise booster water purifier to open up new markets (Photo from Internet)
Product drop the "age" Consumers are buying it
Today, after 80 and section 90 has entered the marriageable age, despite the downturn in the property market across the country is still in an embarrassing situation, but just need the room is still hot, and then for the younger water purifier market also played a catalytic effect.
It is understood that the consumer 20 to 30 age group the proportion of water purifier to patronize the stores increases every year, enough to see the water purifier market consumer groups have been changing, water purification companies should grasp well this new opportunity. A staff member of a water purifier Square said, "younger" water purifier water purifier is actually a concept product, is a water purifier targeted to young consumers segments, the young state water purifier business elements into the water purifier product designs, so this type of water purification products not only have the desired fashion and vitality of young people, but also no shortage of other water purification products practical and simple features.
consumers to fashion but also low-cost
Although the young big market space, but this is part of the group are usually the fresh graduates or just the work of young people soon, the economic capacity is very limited . Those water purification industry for many years engaged in this one said, consumers must be selected within their tolerance range in the purchase of water purifiers, water purifiers stores to engage in activities at the time of the single most cost-effective.
However, there are many young people choose to save money online shopping purifier. "Normally I often online shopping, so when repairing water purifiers through the network also intends to buy, cheap, is also a great choice." Ms. Lee is an online shopping of people, large and small objects like to buy through the network platform , water purifiers are no exception.
The industry said that online shopping purifier hazards and more, consumers need to be cautious. "The relatively large size of the large object itself is not suitable for longWay travel, it is prone to breakage during transportation, installation and after-sales service and the product also has a big gap compared with the store. Select online shopping consumers should try to confirm the seller delivery, installation, sale and other aspects. "
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