is now November, the northern most areas have entered the winter. Winter is the water purification industry off-season, especially for the northern region in terms of sales. In the off-season, water purification agents franchisees will ultimately do promotional activities. Leaving aside this promotion what to do, what to talk about promotional activities should be noted.
water purification agents franchisee winter promotional, you must be aware of the following four considerations.
1. Do not use "deep cut" to flicker consumers
a lot of water purification agents franchisee selling water purifiers to price increases and then discount, or discount small. This promotion is not only popular, but it will also attracted consumer resentment. Water purification agents to join the integrity of management, given how much benefit can give much benefit, do not in order to attract popularity, with the "big price" to flicker consumers. Now consumers are not stupid, whether the water purification agents franchisee really make a profit, know the inside story of consumers are aware of.
2. Do not compete on price, service to fight the war
tend to like a lot of stores on price, this price point, a little lower and lower house. As a price war, it is difficult to maintain a long run, and secondly, price competition is no perfect product quality and after-sales service, also is in vain. So, instead of playing the "price war" not as good as playing the "war service." In winter, water purification agents to join the competition is the after-sales service, can provide users for the core or maintenance services, it is also worth mentioning that the water purification supplies replacement is not a small income.
3. Do not make frequent promotional activities
There are some stores, almost a week or two weeks to do a promotion, in fact, not necessary. Promotion is not much, but in essence, is to choose the correct timing. Many stores do not promote not often caught on the amount, frequent promotions and no effect of the vicious circle escape. This time you need to change ideas, you can do promotions during the holidays, or promotions in years. Years ago, many families repairing new appliances, a lot of young people get married to buy household products are water purifier sales season. .
4 Do not neglect to create an atmosphere of terminal sales
According to the survey data show that: 65% of consumers purchasing behavior transfer image receiving terminal products, impact of activities take place. Do not attach importance to create an atmosphere of terminal sales is a lot of water purifier storeAchilles heel, making the product did not form any impression in the minds of target consumers. Some new and unique products already on the market for months, consumers do not even know about this product. So, to create a terminal sales environment is a prerequisite for promotional activities aimed at raising product awareness. Water purification agents to join in doing promotion, but also do not forget to create a good atmosphere.
winter promotional activities, there are at least two advantages. First, boost sales and increase profits; the second is the store brand and reputation would be enhanced, thus further expanding the influence of store brand loyalty and to achieve sustainable long-term development agency franchisee.
is doing promotional activities of water purification agents, over matters that you do it? Whether it is well done or do general agent, only emphasizes promotional method can be successfully operating profit easily .
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